KW Research & Analytics Tools
Keyword: searching word. Which
words we write in SE is called KW: Bus Ticket Online
http:/Googleusehomekeyword.com
http://sg.godaddy.com/bussiness/10-tips-for-choosing-the-right-domain–name.aspx
http://moz.com/blog/how-to-choose-the-right-domain–name
Google Advance search operators
 |
| Add caption |
-Find
the best keywords for your page
-to
understand the completion
-to plan
on page & off page optimization
-to find the best
keywords for advertise (paid SEO)
-to find The PPC
(pay per Click) bid price of the keyword (paid SEO)
-to find local
& global based search value
Types of Keywords
-Product or Service
Keywords (Mobile phone)
-Brand
Keywords
(Nokia Mobile phone)
- Modifiers Keywords
(latest Mobile phone)
- Entity Keywords (Mobile phone Shop) (Definite
Place
-Geographic
Keywords (Mobile phone Shop at Dhaka )
(Definite Area)
-Demographic
Segmented Keywords (Pink Mobile phone for Woman) (gender based: Male/Female)
-Call to
action Keywords (Buy Mobile phone) (User Activity: signup, Download, Service)
-Educational
Keywords (How to buy Mobile phone) (want to do some
thing)
-Buyer 2 Buyer Keywords
(Mobile phone Wholesale) (Whole Sale &
Retailer)
-Other Keywords (Mobile phone)
Think first
before you start
-identify
your product or service
-Mark
off your competitors
-
identify your brand value
-Judge
your target market
-Fixed
your budget
http://fileml.com/file/0593Mz
http://fileml.com/file/0593Mz
Mirror
Identifying & Building your initial keyword list
-start
writing keyword list of your won site
-write
down the most relevant keywords of your site
-Consider
like your visitor & Customer Thinking
-try to
avoid using stop words as your key word
-try to
use exact match domain as your key word
-see
what keywords of your competitor ranking for
-Choose
LTK
Long
Tail Keyword (LTK)
Long
Tail Keywords is a phrase which contains 3 to five (normally) words
More
than 2 words are called LTK, Example: 3, 4, 5 words
-Try to
use LSI
(latent semantic indexing) keywords
-This looks more natural for visitors & This looks
more natural for Search Engine
Keyword
Selection
. High
demand & high competition
. Low
demand & high competition
. High
demand & Low competition (Best Choice)
. Low
demand & Low competition (2nd Choice)
Allintitle
Concept
Allintitle: Common seo mistakes: Je website
gulor title Gulote Common SEO mistake
ase tader k allintitle mistake bale. We can find KW competition by this
allintitle. But normally 500 low, 500-1000 medium, 1000+ high competitive Generally
Allintitle below 1000 or 1000-5000 then Non competitive/low competition,
5000-15000 fairly competitive/ Medium Competition, 15000 above competitive/High
competition.
-If
your site is Popular then use competitive/Highly competitive KW
- If
your site is Brand New then use Non-competitive KW then use fairly competitive
KW. Low value is Best
Allinurl: Common seo mistakes: Je website
gulor URL/Parma link Gulote Common SEO mistake ase tader k allinurl mistake
bale. We can find competition of KW. More than 10 results can be finding at a
time. Low value is Best
Domain
name Selection
-Brainstorm
2 or 3 Main keyword
-TLD (Top
level Domain) .org, .com, .net
-make
your domain name simple & easy to say
-try to
choose .com domain name (Best)
-keep
it short & meaning full
-EMD
(Exact match domain)
Matt Cutts
announced on twitter that Google is going after low quality Exact Match Domains
(EMD) to ensure they do not rank well in Google search result.
SEO Bangla Video Tutorial 2016 | Class-3 |
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SERP: Search Engine Result Page- normally SE Show 10 pages.
Google Shown 3 Result in SE such as 1) Title 2) URL/Parma link 3) Meta description
Key word
matches type:
-Exact match keywords [Fast food] without changed we
use keyword
-Phrase match keywords “Fast food shop in Dhaka ”- Without change main key words then use other KW
behind or front
-Broad match keywords -food shop in Dhaka . By unchanged main
KW we make new KW is called
-Negative match keywords-Hotel in Dhaka . Fully changed we make new KW is called
Optimize KW in Anchor Text
-Anchor text is the visible text,
clickable text of hyperlink
-it is often seen blue & underline
-if two link are targeting same URL. Only
the anchor text used the first link is counted by Google
-the HTML code for which is:
<a href=“link”>keyword<a /> or
<a href=“http://www.Example.com”>
“Example Anchor Text </a>
<a href=“http://www.jonney.com”>
jonny </a>◄ end of link
↓
↓
↓
Start of link
tag link referral location visible anchor text
Example Anchor text<a />
How to use anchor text effectively
-your Anchor text keyword & the target
page should be relevant
-try to use anchor text with highly
related & ranked page
-vary your anchor text; mix it with
internal & external links
-do not always use your best keywords as
anchor text
-after the update Google is looking much
closer at back links now. Google is not only looking the Anchor text of each
link but how natural the anchor text appears.
Keyword density &
formula
-Aim for 1 keyword per 100 words, .1%-.3% kW looks
natural & reasonable, 1% -5% suggestion
-divide the number of times KW used, with the number
of words of your article. Then multiply this number by 100, Example:
40/1000=.04X100%=4%. KW Density: Same words use
repeatedly
KW prominence
-Kw prominence means how prominent (unnat kara) your kw of your web
page. How close to the beginning of the pages Title tag, Headings (h1, H2, H3)
tag, Meta description, Your KW phrases is placed. You
should always put your most important kw phrase at the very beginning of your
Title, Headings (h1, H2, H3), Meta description.
KW proximity
(noikota) try to keep less KW proximity, if more
proximity then KW density increase
- KW proximity refers to distance between searches
term’s individual KW
Example: a web site contains the KW “Detroit Detroit Detroit
KW frequency:
How many times we use KW is
called KW frequency, like 10 times we use KW. Then KW Frequency is 10
Text modifiers to emphasize your KW
Using Text modifiers tags such as Strong tag or bold
tag or Italian tag to give emphasis’s a KW phrase or a KW at least once is Very
good practice.
Using Google insight for search &
Google Trends for KW
Google insight for search was service by
Google similar to Google
trends, providing insight into search
terms people use in the SE. 27
September 2012 Google insight for search was closed & merged into Google
Terns again
Google trends for kW
Google trends is a one kind of Google
tools which helps to research
Before Start KW research we will do
following Things
1) At first Thinking
about KW
2) Google Search about KW –We find 20-40 KW,
Google Title Cheek, copy Google Search SERP
3) https://ubersuggest.io then Suggest-select keyword-copy-past
4)http://keywordshitter.com-then
Download-Shift KW –Copy-Past
-Firstly:
Search for New KW, Delete toggle chart-add keyword research-download-save
-2ndly
Get Search Volume Data & Trend, Google keyword planner-get search velum
data & trends
[ Md Shahidul Islam, Islamrcc@gmail.com, PW: Islamrcc96] Competition
for Paid SEO, CPC =Suggested Bid
[If buyer
indicate> Avg monthly Search value>500, CPC value/Suggest Bid>1Usd, Location
>US]
Negative kW –if
any adult/others keywords
6) Allintitle
& Allinurl Value [SEO mistake]
7) Ranking
Difficulty /SEO Competition: http://spyfu.com
(For USA/Uk) Then write sfadf.com- write KW research –We get Ranking Difficulty
(may be 59)
8) Again
Ranking Difficulty /SEO Competition:http://Semrush.com,
-kW difficulty (difficulty less
than>30 low competitive good out off 100, if difficulty more than 50 then
competition high-
Note: Always use LTK, Otherwise use LSI version- This is a Pro-level
KW Research System
KW research overview
What is key word: Why is key word Research:-
-Proper KW for Website
-knowing about Competitor/Competition
-about KW Search value
- Find out Similar KW
-traffic increasing at website
Long tail KW (LTK)
Objective of KW research: Which words used
by traffic/visitor for looking the product. SEO keyword research tools can help you find the
right keywords to optimize a website for search
engine users. Je word likhe amar service ta general people pabe
KW research tools,
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Q: always know
about “ask question”, always learn to say “no”
